Japanese
"Oz
Lifestyle" is now believed to be the largest independent
Japanese language online guide to Australia.
Theme
- Japanese
language web site and e-magazine produced by Japanese marketing
specialists.
- Includes
sight seeing, cultural and living information about Australia.
- Ideal medium
for Australian accommodation, tours, attractions and retailers
to market directly to Japanese tourist.
- Site include
high quality full screen videos to cater for the 10+ million
Japanese who have broadband internet connections.
Why
Target Japanese
- Japanese are still the number
one non-English speaking group of International tourists and
are number two overall after New Zealand.
- When it comes to marketing to
the non-English speaking international tourists, the Japanese
are still way ahead in numbers.
Target
Audience
- Japanese
living in Japan interested in travelling to Australia.
- Japanese
currently visiting or residing in Australia.
- Independent
travellers with little or no spoken English to those with good
spoken English.
Web
Site Address
http://www.ozlifestyle.info
Web
Site Size
Over
1000 pages
Over 800 photographs
118,000+-
Web site visitors per month (January 2004)
(This is the minimum value as multiple visitors
from the same business, school, university or internet service
provider are often only counted once if their visits occur within
a few days of each other and visit the same pages)
Methods
of Promotion
On-line
-
Japanese
language search engines
(Over 300 pages now in main Japanese engines)
Independent research shows over 80% of web sites are found via
search engines.
Excellent listings in Yahoo Japan, Google (Japan), MSN Japan
and Looksmart.
- Advertising
in Japanese language web sites and e-magazines.
Off
Line
- Brochures/flyers
distributed in Japan and Australia in travel related locations.
- Collection
of e-mail addresses for e-magazine.
There
are major limitations with attempting to determine the location
of visitors to a web site. This is a limitation of the quality
of the information provided by ISP's of the visitors.
Key
Destinations Targeted
Cairns,
Gold Coast,
Sydney, Melbourne,
Perth
These are the most popular destinations
sort by Japanese. We use these to drive traffic to other less
well known parts of Australia.
For more information, please send us
email
or contact on:
+61 3 9912 2832 (Melbourne)
+61 2 8205 0580 (Sydney)
+61 7 3103 5828
(Brisbane)
